Introducing Our CAMILLA Beach Boutique in Dubai, Exclusive To Atlantis, The Palm
Dubai has always felt like a place where fashion, travel and imagination collide — a land of dreamers, seekers and lovers of beauty. So when the opportunity arose to create an on-beach CAMILLA boutique at Atlantis, The Palm, we knew it was the moment to bring a long-held vision to life. Together with FIG Retail, we’ve crafted a luxurious seaside escape that’s unlike anything we’ve ever created before.
This opening marks a major milestone in our global journey — joining the momentum of our new homes in Los Angeles and Madison Avenue, New York, and expanding our Middle Eastern footprint beyond luxury malls into an entirely new, immersive resort experience.
There’s a certain kind of magic that happens when colour kisses the coastline, and sun-kissed wanderers, dreamers and barefoot bohemians gather at the edge of the world. It’s a feeling that’s been at the heart of the CAMILLA brand, ever since we opened our first boutique on the sands of Bondi Beach. And now, we finally get to share that feeling in an entirely new way.
Together with Dubai-based luxury retail partner FIG Retail, we’ve brought a long-held vision to life: our first-ever CAMILLA Beach Boutique, nestled right on the shores of Atlantis, The Palm — a destination created exclusively for guests of the resort.
“Dubai calls to fashion lovers, global travellers and barefoot bohemians like nowhere else on Earth. Ever since I opened my first boutique on the shores of Bondi Beach, I’ve dreamed of creating a uniquely CAMILLA beachside experience that introduces the world to our signature blend of artisanal craftsmanship, travel-inspired storytelling and luxury resort wear.”
— Founder & Creative Director, Camilla Franks.
This opening marks a major milestone in our global journey — joining the momentum of our new homes in Los Angeles and Madison Avenue, New York, and expanding our Middle Eastern footprint beyond luxury malls into an entirely new, immersive resort experience.
And while it holds the heart of our Hotel of Curiosity boutique concept, this boutique is entirely in a realm of its own: sun-drenched, sea-breezy, and perfectly poised between resort luxury and barefoot wanderlust.
